July 2011 has seen the launch of O2 priority Moments the latest addition to the loyalty schemes available to O2's customers. Following the success of the 'O2 Priority tickets' and the Business focused 'Bluerooms for Business' the newest addition aims to offer a variety of deals that will benefit their variety of customers.

The location based deals aim to provide potential savings of £105/month to customers.

The scheme currently includes 30 plus high street chains and the collaborations have been well thought out in order to provide a large scope of offers ranging from half price books, and 2for1 cinema offers to free goodies in participating stores and discounted meals in restaurants.

O2's customers will benefit from the offers, O2 will benefit from the reciprocated loyalty from those customers and the chains benefit from the incresaed awareness and traffic to their 'stores'.

This is an exciting win win loyalty scheme that has instant and relevant benefits to the customer and it will be interesting over time to watch the list of retailers involved.

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